The holiday season is the most lucrative period for an Amazon seller. With COVID-19 taking over the world, consumers have shifted their purchasing habits and online retail has grown substantially.
Here are our tips for selling on Amazon this holiday season!
- Manage your inventory
With demand expected to skyrocket amid the pandemic, you need to keep a close watch on your inventory. This is all the more important if you’re an FBA seller. Storage space at Amazon’s warehouses are a premium, so you’ll have to pay more for stored inventory during Q4. It is important to find out how much inventory you need, keeping in mind the higher demand. Luckily, if you’ve sold on Amazon for a few years, you have valuable data that can help you.
- Optimize Your Listings
Q4 can dramatically increase the number of eyes on your products, so it is essential to make sure that, when traffic comes to your listing, that traffic converts. Confirming that your listings are optimized and following industry best practices can help them convert more consistently. After optimizing the first time, go back and determine whether your changes have been effective in increasing your conversion.
- Keywords are Key
Checking your keyword rankings will help you ensure your listings are set up properly, or, alternatively, help you find any issues. Simply, type your ASIN and the keyword you’re trying to rank for in the Amazon search box. If your product shows up, you’re ranking for that keyword. If your product doesn’t show up, you’re not ranking for it, and you’ll need to make changes.
- Watch your account
An account suspension during the holidays is one of the more stressful experiences that an Amazon seller can face. Reinstatement takes time – sometimes weeks or months and avoiding suspension should be a top priority. Keep a close eye on these:
- Order defect rate (ODR).
- Shipping performance.
- Policy compliance.
- Voice of the customer.
- Expect the unexpected
As a seller, there is only so much you can do to prepare and Q4 is an incredible opportunity, but it can get hectic. The most important thing that sellers need to keep in mind, is to expect the unexpected. The fourth quarter is usually the window to a seller’s largest payday but of course, things don’t usually go according to plan, so make sure you have a plan B, C, and even D.
So many things have changed this year, including sales, so make sure that you have created a strategy that allows for a lot of maneuverability that will allow you to maximize your sales during this last quarter.