As an e-commerce platform, it is powerful and pretty easy to use, especially for new online retailers. Whether you’re selling your own products or selling items fulfilled by dropship suppliers, a Shopify store is a good place to start.
You can optimize your Shopify shop how you like, feature a blog, and market to whomever and however you want.
Shopify makes it pretty easy for entrepreneurs to customize and optimize their e-commerce platform. Here are some recommendations to make sure your store grows:
Clear, Recognizable Logo
Amazon has a trademark smile. For eBay, it’s a simple company name bright colors. And everyone recognizes Walmart’s stylized spark. A clean, instantly recognizable logo goes a long way toward branding your eCommerce business. Logos are also a shorthand element for trust—generally, consumers associate logos with longevity.
The overall design of the site will be vital in keeping visitors engaged. No single model is guaranteed to work for every market, but there are some consistent themes. A minimal theme can be useful as it doesn’t ask the visitor to do much work finding items.
Use typography that is clean and readable, while ensuring content is accessible across all devices. Choose high-quality images that are aspirational, with a color palette that follows a consistent theme.
The product description includes all related information about the product like product title, product features, product image or video, pricing, shipping, variants, etc.
If your product is simple like a T-shirt or shoes, the copy of this section doesn’t need to be so long. Keep it short and concise. But if your product is expensive or new to most of the audience, like a new smartphone with many innovative functions, then you should invest more in producing detailed content.
You want to provide enough payment options, so you don’t drive away customers, but you also want to keep things simple and streamlined.
One great idea is to allow sellers to save their payment information by creating an account. This will make them feel like coming back again is worth it. You also want to offer options like Paypal, debit/credit, cryptocurrency, and wire transfer.
Your consumers need to know they will have support after they make a purchase if needed. Guaranteeing troubleshooting after the purchase and consulting before the purchase can convert potential buyers into loyal, returning customers.
The most comprehensive, helpful type of support is a live-chat feature that works 24/7. This tool can increase your site-wide conversion by 10% or more. If you don’t have the resources to offer round-the-clock support, you should still provide some type of service to help people during working hours.
Because mobile devices have officially become more popular than desktops for internet browsing, your store needs to look sharp on mobile or you’ll miss out on tons of potential revenue (plus, poor mobile performance will hurt your SEO, but more on that later).
The good news is, Shopify makes it super easy to have a beautiful mobile interface with next to no work necessary. You just have to choose a mobile-friendly Shopify theme that is both responsive and vibes with your brand.