- Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success by Gary Vaynerchuk
In “Twelve and a Half,” marketing guru and serial entrepreneur Gary Vaynerchuk explores the 12 essential emotional skills that are integral to business and life. Emotional “soft” skills will accelerate business success and are a requirement for ha
ppiness. Develop these traits in yourself, through practical real-world exercises. Learn to spot and strengthen the weak areas of your emotional intelligence.
Kindle $14.99; Hardcover $20.99.
“Everyone Is an ‘Influencer’” helps identify your brand’s inspirational aspects and hone your authentic story. Learn to find the people who think like you, value what you value, and are ready to join in the celebration of the story of your brand. Access practical strategies to create and strengthen lifelong relationships with your team and customers.
3. UnReceptive: A Better Way to Sell, Lead, and Influence by Tom Stanfill
“UnReceptive” puts forward the notion that the receptibility of the audience is far more important than the message. Learn to convert even the most disinterested prospects into customers. Eliminate resistance and make selling easy and enjoyable. Overcome receptivity barriers, and adopt the operating system used by the most persuasive and influential people.
Kindle $14.99; Hardcover $24.99.
4. An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing by Jamie Turner and Chuck Moxley
“An Audience of One” examines the new strategy of one-on-one marketing to generate meaningful conversations with prospects. Explore personalized marketing correctly, addressing consumer concerns on privacy to ensure your brand’s success.
Kindle $21.49; Hardcover $28.00.
“Renegade Marketing” outlines a 12-step formula to simplify B2B marketing and build an unbeatable brand. Learn to identify your brand’s purpose (in eight words or fewer), build your team and its identity, assemble marketing plans that engage and attract, and drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation.