Social media is no more limited to just talking with your friends, sharing pictures or your views. It has gotten much bigger than that. It is constantly evolving and new trends keep coming up every year. More and more people are joining the social media with every passing day. The average time people spend on social media sites like Facebook, Twitter, Instagram, Snapchat, Pinterest and more has only increased.
Social media has become the favorite place for businesses and marketers. According to a famous quote by Bill Gates, “If your business is not on the internet, then your business will be out of the business”. That is the importance of social media in today’s world. In some years, social media marketing is said to surpass newspaper marketing. Businesses like to interact with their customers and vice-versa that’s why they take the help of social media.
Here are the top 5 social media trends we have so far seen in 2018 which truly have made their mark. These trends will continue for the rest of the year as well and if you’re a marketer, you should keep a close eye on these top trends in 2018.
Influencer Marketing has seen a rise in 2018. Companies and brands have started partnering up with micro influencers to increase their business and credibility. These influencers have huge followers and a good fan base and are cheaper than the celebrities.
A micro influencer is basically a person on social media who do not have a celebrity status but still have a huge ban base. They can be fashion bloggers, travel bloggers or people like this. Their followers’ range is from 10k to 900k. They are the most favorite choice for brands as they are self-made and hence trustable. Their fans love them and will definitely try the products they are recommending.
Sometimes, companies just send free stuff and don’t pay these influencers. But 2018 has seen more influencer marketing and brands are now spending on it to gain customers.
2. Brands Interacting with Customers
Brands and companies are now interacting much more with their customers. This is a kind of free and best advertising for your company. User-generated content is trusted and encourages customers to post more about your brand. This is a perfect way of growing your business with less work.
Different hashtags which people use on their personal profile for a particular brand or company and tag them generates publicity among their friends and followers. People trust the recommendations of their knowns. And when companies post this type of user-generated content, it gives them a boost and other customers also to upload about it more. This is why it has become one of the top strategies of marketing. Always take in consideration and leverage user-generated content about your brand or company.
3. Use of Augmented Reality
Augmented reality is altering something real with technology. In simpler words, the filters you see on Snapchat or Instagram are an example of augmented reality only. This trend has risen and people and even celebrities are loving and using the filters on different social media sites.
This was started by Snapchat first but later Instagram and even Facebook adopted this due to the increasing popularity of these face filters. Another example of augmented reality in the real market was the app Pokemon Go. It altered the real camera and added fictional creatures on the screen of our devices.
The development of augmented reality is being done by social media. Facebook has even designed an augmented reality studio to create unique and amazing designs. In the coming future, this would reach to an all new level with the different type of filters and features with the help of augmented reality.
4. Paid Advertisements on Social Media
Every business needs to be on social media in today’s world so that it can reach the consumers. But being on social media is not enough among such competition. Brands and companies realize this and thus are promoting themselves with the help of paid advertisements on social media sites like Facebook and Instagram.
When people use these Apps on a daily basis, they’ll come across the advertisements and will check the brands. Facebook has a whopping six million advertisers on its platform and the number is only increasing. Paid advertising has now become very specific with options like where to show the Ad and to people of what age group. You can even customize your budget accordingly. More and more companies are joining this and will continue to do so in 2018.
5. Live Video Streaming
Being live on social media has become a popular trend in 2018. Celebrities, influencers, companies and even common people are jumping on the live video bandwagon. It has become a crucial part of the marketing strategy of companies. This is because live videos help brands to connect with their customers where they can ask questions as well.
Facebook is the topmost social site when it comes to streaming live video. Business needs to take advantage of this and get live on their social media sites frequently.
Posted first on: https://irishtechnews.ie
By: James Tredwell