Goals are a huge motivator for entrepreneurs to success: You know where you want to be years down the road, and have established a roadmap — however detailed — to get yourself there. But solid goals does not necessarily mean that you have everything figured out, especially when you’re first starting out. There are too many ways to approach challenges, and some approaches work far better than others. So how do you help your young business grow?

Part of building success stems from creating a community: People interested in who you are and what you offer. To do this, you need to establish a niche and identify needs, so look for people who are not being served by your industry’s current offerings, or simply aim to provide better service experiences for your target audience.

Below, six members of Young Entrepreneur Council discuss some of the things entrepreneurs need to be doing differently today in order to achieve success in the modern business world. Here is what they had to say:

1. Build A Community

No matter what your product or service is, you need someone to use it. I believe that you can sell to anyone, but it’s harder to get people to believe in what you are doing, so much so that they get behind your success. If you can focus on creating a small group of super users, get close to them, talk to them regularly and get them seeing your vision, they will help you succeed. – Stephen Brett, Inmusik Inc.

2. Continue Educating Yourself

The business world is more fast-paced than ever before, with technology creating the ability and expectation of an instant connection. It’s important for entrepreneurs to continually educate themselves on the latest technology and trends, and surround themselves with experts that compliment their skill set. It’s also vital that you don’t let connectivity become a distraction to productivity. – Jennifer Buonantony, Press Pass LA L.L.C.

3. Find Mentors In Your Industry

Align yourself to mentors who are in your same space. They can help you avoid key mistakes. Industry-specific accelerators are really great ways for entrepreneurs to dissect their business and make the necessary pivots to ensure company growth and success. – Jilea Hemmings, Best Tyme

 4. Think Globally When It Comes To Hiring

Entrepreneurs today need to think globally when it comes to hiring talent. Increasing numbers of the millennial workforce are turning to remote work and looking for the best employment opportunities worldwide, so you’re not only competing with companies in your own city for top talent — you’re competing against all the best companies in the world. – Leanne Beesley, Coworker, Inc

5. Identify What’s Missing In Your Niche

I think that many entrepreneurs are looking for what the last most successful company did and trying to just do that “but better.” I don’t think that’s enough — I think that to really achieve success, entrepreneurs need to focus on what’s missing and work back from there to find truly innovative solutions. – Giorgina Gottlieb, Squelch

6. Talk With People

Be open to every conversation. See every talk as a chance to position your company. You never know what network the other person may have. – Philip Nussbaumer, skybow AG

This article was originally published in: https://www.forbes.com